Rebranding an iconic building in Hobart’s world-famous waterfront precinct.

The building was previously run by Quest Apartment Hotels, so we needed to demarcate the new brand identity but keep the roots of a great value accommodation option.

Our design for the new identity made use of the strong architectural character of this historical red brick site. Parallel lines and windows adorn the corner facade, creating a symmetry that works beautifully as an icon.

The wordmark is a set in a strong, neutral sans-serif that communicates a sense of an immaculate and effortless experience with the accommodation.