Creating a new brand identity for a high-quality electrical contractor

Beard Electrical engaged Lemon Street to create a new brand identity that connected their professional approach and 10+ years experience to commercial client projects.

We wanted to steer clear of the typical 'lightning bolt' local electrician logo, and create a unique brand for this Melbourne based electrician.

Using orange as the main brand colour, we created a custom icon using a light switch and the B from Beard as inspiration. Paired with a strong construction looking font - Tektur Condensed and a solid sans font - DM Sans we think this stands out from the 'run of the mill' electrician logos.